Put in the reps

Rule number seven: Put in the reps.

I don’t believe in overnight wins. I believe in volume. In output. In showing up every single day.

Your first product will probably suck. Your first pitch will probably fall flat. Your first ten offers might get ignored. That’s fine.

Because reps are the price of mastery.

Every business I’ve built was the result of relentless repetition. Testing, failing, tweaking, launching again. It’s not sexy. It’s not supposed to be.

Alex Hormozi said it best "volume negates luck".

You don’t win because you guessed right. You win because you tried more than anyone else.

That’s what separates the ones who build real momentum from the ones still waiting for the “perfect idea.”

So stop overthinking. Make stuff. Launch fast. Learn faster. Then do it again.

Reps are the rule.