Execute, execute, execute.

Javi Zavala
In an age where attention spans are shrinking, and your attention is being sucked by everyone and everything, the capacity to execute and keep the noise & over-preparation asaide is what creates winners.
"Everybody has good ideas, the difference between winners and loosers is that winners actually executed them."
Rule number one: execute, execute, execute.
When I sold my first company in 2022, I became complacent. I knew I needed to do something bold, something new, and my solution was a one-way flight to Portugal, Libson.
There, in September 2022, I met this Argentinian guy. Very sharp, very successful.
By that time, he had sold three companies for a bunch of money (like, a bunch of money). Much of his skill came from being raised by a very serious entrepreneur father, who made it a point to teach him one lesson in business every single day.
After months of working on a new project together, I asked him to share the single best advice he had received from him.
He didn’t even hesitate.
He said, "Everybody has good ideas, the difference between winners and loosers is that winners actually executed them."
That stuck with me.
It became clear that the magic isn’t in the idea. It’s in the doing. His mantra in both business and life was: Execute. Execute. Execute.
He wanted something? He acted on it.
Business isn’t about waiting until you’ve got a four-year degree or reading your twentieth self-help book. It’s about jumping in the pool and figuring it out while you swim. It’s messy, it’s risky, and that’s exactly what makes it real.
There’s a quote, well, a part of one, from Naval Ravikant that captures this perfectly:
“The best time to start was yesterday. The second-best time is now.
So here’s the rule: Don’t overprepare it. Just f*cking execute.