Never quit.
Javi Zavala
This is the most important rule. Everything else depends on it. You lose the second you walk away.
"Don’t ever quit. Stay playing the game. You’ll die soon. Might as well make it before it happens."
Rule number four: Never quit.
I've had days where nothing worked. Ads flopped. Sales flatlined. Teams broke. Projects crashed.
But I stayed in the game.
That’s it. That’s the whole secret.
People think success is some genius move or magical pivot. It’s not. It’s staying alive long enough to figure it out.
There are people out there way less talented than you, who just kept going. Who just didn’t quit. That’s why they’re ahead.
The game only ends when you decide it’s over. And if you keep playing, you keep getting chances. To win. To pivot. To build the thing that finally pops.
You’re going to die anyway. You’ve got one run at this. Might as well push until something cracks.
Never quit. That’s the rule.
