Build Cash Cows

Rule number six: Build Cash Cows.

The real goal in business isn’t just to build something cool. It’s to build something profitable, predictably, repeatedly, and without needing your constant attention.

That’s your cash cow.

Once you’ve built a few, things change. You’re not just hustling anymore. You’ve got leverage. You’ve got experience. You’ve got contacts. Suddenly, you’re not chasing deals, you’re getting offered equity in startups just to bring your brain to the table.

No cash required. Just value.

You become like the Sharks or the Dragons; investors who earned their spot by building businesses first. Now they sit at the top, picking what they want to be part of.

That’s not luck. That’s positioning.

So what’s the move? Build your cash cow. Build the systems around it. Once it's humming, you use it to buy freedom, scale, and opportunities that others have to beg for.

The first business gets you in the game. Building cash cows keeps you in it.